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| THE CONCEPT
YOUR GENUINE LASALLIAN EXPERIENCE
Being a Lasallian means embracing new beginnings, committing to diverse pursuits, and immersing in meaningful experiences to expand horizons inside and outside the university. It is our priority to cultivate a community that allows you to feel supported with your interests, goals, and sense of purpose.
Through an adaptive, action-driven, and amplified approach, we empower Lasallians to be involved in engagements catered to all student sectors, ensuring a safe and diverse community in promoting multi-sectoral collaboration. It values individual identities, celebrates mutual empowerment, and ensures every voice, story, and perspective is heard and recognized.
These experiences are uniquely yours, a testament to Your Genuine Lasallian Experience.
TRIANGLES:
- Unity and Trinity: Triangles often symbolize unity and balance. In a Lasallian context, it can represent the unity of students, faculty, and administrators working together to create a harmonious educational environment. The triangle's three sides could symbolize Faith, Service, and Communion in Mission, the 3 Lasallian Core Values
- Dynamic Interaction: Triangles suggest movement and dynamic interaction. This could represent the dynamic exchange of knowledge, ideas, and experiences within the Lasallian community.
GEOMETRIC LINES
- Order and Structure: Geometric lines bring a sense of order and structure. In the Lasallian experience, they could symbolize the structured and disciplined approach to education, emphasizing the importance of a well-rounded academic and personal development.
- Connection and Intersection: Lines that intersect may represent the interconnectedness of different facets of the Lasallian experience, such as academics, spirituality, community service, and leadership.
- Stability and Foundation: Strong, straight lines can symbolize stability and a solid foundation, reflecting the stability that Lasallian values provide for students in their educational journey.
| LOGOS
The use of the five-point Lasallian Star of Faith in the logo not only symbolizes the core values of the Lasallian educational mission but also serves as a visual metaphor for the unity and collaboration across the five offices of the executive board. Each point embodies a distinct office, illustrating the harmonious integration of leadership, faith, service, and communion in mission at the heart of the institution's governance and educational philosophy.
The OPRES logo, featuring a bow and arrow, symbolizes visionary leadership, strategic precision, and a forward-reaching commitment to propel the institution towards its goals with purpose and accuracy.
The OVPIA logo, featuring a pillar reminiscent of the iconic pillars on the facade of DLSU, symbolizes the office's dedication to fostering excellence in university affairs, encapsulating the essence of its pivotal role in steering and supporting the institution.
The OVPEA logo features a globe, symbolizing the global outreach and engagement of the Office of the Vice President for External Affairs, exemplifying its commitment to fostering external connections and managing national affairs.
The OSEC logo, highlighting a pen, symbolizes the executive secretary's pivotal role in steering the institution's course through thoughtful decision-making and effective communication, embodying precision, vision, and strategic leadership.
The OTREAS logo elegantly merges the symbolism of a coin with the Lasallian Star of Faith, embodying fiscal stewardship intertwined with the core values of the Lasallian mission.
THE SAFEST PLACE
TO PUT YOUR LOGO IN
The logo can be placed based on
where it is best suited depending
on application and tone.
DO NOT change the color.
Use only the colors in the palette.
DO NOT make it too big or small.
Keep it at a reasonable size while
remaining visible.
DO NOT crop or rotate the logo.
Maintain it in its original state.
DO NOT add shadows or effects.
Maintain it in its original state.
LIGHT BACKGROUND
Use Black or Green USG logo
DARK BACKGROUND
Use White USG logo
| COLORS
main colors
accent color
#23453D
#2D533A
PINE
#112722
SHADOW MOSS
#1A3730
EMERALD
#ECEEED
OFF WHITE
#366257
SEA GREEN
#366257
ARCHER
#1D1E1D
BLACK
#1A3730
EMERALD
#ECEEED
OFF WHITE
##FFFFFF
WHITE
Can be used for projects.
#2D533A
#2D533A
#2D533A
#2D533A
#2D533A
#2D533A
#2D533A
#2D533A
| TYPOGRAPHY
Gotham Bold
Proxima Nova Regular
- Feel free to underline, bold, CAPITALIZE, or add
- Line Spacing: 1.12
- Character Spacing: 0
to provide emphasis on certain texts.
OFFICE OF THE
UNIVERSITY
REGISTRAR
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Header 2
- Font: Proxima Nova Bold
- Text Color: SEA GREEN
- Line Spacing: 1.12
- ALL CAPS
Header 1
- Font: Proxima Nova Bold
- Text Color: OFF WHITE
- Line Spacing: 1.12
- Effect: Background
- BG Color: SEA GREEN
- ALL CAPS
Main Title
- Font: Gotham Bold
- Text Color: ARCHER
- Effect: Lift 40% Intensity
- Line Spacing: 0.9
- ALL CAPS
Body Text
- Font: Proxima Nova Regular
- Text Color: BLACK
- Line Spacing: 1.12
OFFICE OF THE
UNIVERSITY
REGISTRAR
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Header 2
- Font: Proxima Nova Bold
- Text Color: OFF WHITE
- Line Spacing: 1.12
- ALL CAPS
Header 1
- Font: Proxima Nova Bold
- Text Color: ARCHER
- Line Spacing: 1.12
- Effect: Background
- BG Color: OFF WHITE
- ALL CAPS
Main Title
- Font: Gotham Bold
- Text Color: OFF WHITE
- Effect: Lift 40% Intensity
- Line Spacing: 0.9
- ALL CAPS
Body Text
- Font: Proxima Nova Regular
- Text Color: OFF WHITE
- Line Spacing: 1.12
Text Box Spacing
- 13
Kindly make sure that the text is centered evenly at top, bottom, left, and right.
Office
- Font: Proxima Nova Bold
- Font Size: 17
- Text Color: OFF WHITE
- Effects: Background
- BG Color: SEA GREEN
- ALL CAPS
HDA Title
- Font: Gotham Bold
- Font Size: 35
- Text Color: ARCHER
- Effect: Lift 40% Intensity
- Line Spacing: 0.95
- ALL CAPS
Body Text
- Font: Proxima Nova Regular
- Font Size: 17
- Text Color: #1D1E1D
- Line Spacing: 1.12
| ELEMENTS
NOTE: Play with opacity (around 25%, 50%, 75%, 100%))
NOTE: Play with weight and use this to group texts
NOTE: Kindly add on ALL pubs 60% opacity
NOTE: Usually used for Header 1
SAMPLE
GENERAL NOTE:
- These are things that should be seen in our publicity materials
PROJECT
BRANDING
To maintain a consistent visual brand identity, all projects across the Executive Board will adopt the same style and feel.
Non-negotiables:
- Use of Gotham/Proxima Nova
- Use of grain texture
- Use of vector art/flat elements
- Use of any shade of green in the pallette
Notes:
- Strictly adhere to this as we want to achieve consistency
- You may use a different font as long as the beforementioned fonts are used somewhere, whether as body text, title, etc.
- Feel free to play around.
- This brand book applies to projects when it comes to text heirarchy
Samples:
BRAND APPLICATION
Clean.
Fresh.
Consistent.
Minimal.
| RESOURCES
GENERAL NOTE: Please DO NOT forget to place the grain over the publicity materials once it is done.
Small difference, big impact.
Grain/Noise
- Transparency: 60%
- Put this on top of pubs after it has been finished.
BRAND
VOICE GUIDE
Welcome to the DLSU University Student Government (USG) Brand Voice Guide! This document serves as a comprehensive reference for maintaining a consistent and distinctive voice in all written communications. Our voice reflects the values and personality of the USG – professional, genuine, and approachable.
BRAND PERSONALITY
Professional:
- Maintain a tone that is polished and respectful.
- Use language that aligns with the values of Lasallian excellence and leadership.
- Be mindful of grammar, punctuation, and formatting in all communications.
Genuine:
- Be authentic and sincere in your communication.
- Avoid jargon or overly formal language that may distance us from our fellow students.
Approachable:
- Foster a friendly and inclusive atmosphere through your words.
- Use language that invites conversation and engagement.
- Be mindful of the diverse audience within the university community.
VOICE
ELEMENTS
Clarity:
- Demonstrate understanding and empathy towards the concerns and needs of students.
- Sensitivity in the use of pronouns.
Action-Oriented:
- Encourage involvement and action through inspiring and motivating language.
- Clearly convey the benefits and positive outcomes of engaging with the USG.
GUIDELINES FOR SPECIFIC PLATFORMS
Social Media:
- Craft concise and engaging captions that spark interest.
- Use emojis sparingly to add a touch of personality.
- Respond promptly and warmly to comments and messages.
Official Announcements:
- Begin with a clear and concise statement of the message.
- Provide relevant details and information in an organized manner.
- Conclude with a call to action or next steps.
Event Promotions:
- Build excitement and anticipation through lively and energetic language.
- Highlight the unique aspects of the event to encourage attendance.
CONSISTENCY
IS KEY
Maintain Tone Consistency:
- Ensure that the tone aligns with the professional, genuine, and approachable attributes outlined in this guide.
- Regularly review and update to adapt to evolving communication needs.
Hashtags (in order):
- #UNIT
- #ProjectName
- #YourGenuineLasallianExperience
Complimentary Closes
- “In the spirit of Your Genuine Lasallian Experience”
- "In pursuit of Your Genuine Lasallian Experience”
- “For Your Genuine Lasallian Experience”
Use of Visual Elements:
- Align written content with visual elements to create a cohesive brand experience.
- Maintain consistency in design and tone across various communication channels.
The Official University Student Government AY 2023-2024 Brand Book
Prepared by the Integrated Marketing Communications Department under the Office of the Executive Secretary.